The Importance of Social Proof

After receiving some great artist pitching advice from a top music agent in New Orleans, I spent this morning updating my virtual Press Kit--an asset every musician (or artist/craftsperson/speaker/etc.) needs today to help them stand out in the busy digital world.

In a nutshell, a musician's Press Kit is social proof of what they provide and how their art (music) makes people feel/respond/react.

This exercise turned out to be more fun than I initially thought as it forced me to:

• GATHER the videos/photos I have and press I have received
• ANALYZE which videos/pieces of content resonate most with my audience, and then
• ORGANIZE/HIGHLIGHT the best pieces so people who want to hire me can easily find them.

This exercise also had an added benefit--it reminded me to CELEBRATE and be PROUD of all the work I've put into planning, preparing for and producing all the performances and special events I've collected over the years!

If you are in a service-based industry, think about ways that you can cultivate social proof for your business and save links/videos/photos/reviews as you earn them. It makes the gathering process a lot easier.

Curious to know what's so im-PRESS-ive about what I've been up to lately? :p

​Click here to view the updated Press Kit for yourself.

With gratitude,

Ashley